This client first consulted me on their original logo (depicted left). They hired me for a redesign of the brandmark. The company is run solely by the owner who makes cold pressed soaps. They wanted a more ornate plant based logo that was compromised of a circle. The owner chose the monstera plant to represent the companies tropical branding. They only opted for the brandmark redesign with a possible packaging and document template.
Process
Prior to my digital iterations I did some rough sketches of how I wanted it to look and chose one out of the five I sketched out. Initially I liked the circular iteration, but considering the company I chose to go for more of an ovular soap bar shape.
Final Iterations
