This assignment was given to my team consisting of me, Abigail Schoeder-Rummel, and Eric Sanchez-Medel. We were prompted to research new technologies that we were passionate about and discuss with our teammates which one to use as the basis for our hypothetical company. I am passionate about sustainable food sources and entomophagy, the practice of consuming insects. My group went with technology used to more efficiently cultivate insects for human consumption. Our goals for the project was to create a mission statement and supporting written content, creating a brandmark with brand standards, and collateral materials.
Morfus educates farmers on nutritional, technological and the environmental benefits of consuming and cultivating edible insect products.
Vision:
Our vision is to supply an environmentally friendly insect product and similar ingredients to enhance and meet dietary needs.
Core Values:
Entomphagy encourages upcycling which helps reduce waste and resource use. Insects provide a nutrient rich source that is cost-efficient and cost-effective.
Objectives:
To measure trends that incorporate the consumption of insects in families, restaurants and wholesale.
Positioning Statement:
Sustainable Alternative Fauna
Brandmark Iterations
Final Brandmark Lockup
Website
I designed the website as part of the collateral to create a digital presence for the hypothetical company. I utilized a hex pattern in the composition to reference the insect nature of the brand in a subtle way.